Pinterest is so much more than a social media platform! Any time you search on Google, you probably see results pop up for Pinterest towards the top of the page, and that’s no surprise. Like most social media platforms, Pinterest connects you with friends, family, and influencers, but it is also a visual search engine that offers ideas and inspiration. As a small business, Pinterest is a great platform to be on. Keep reading to find out why!


Why Use Pinterest?

Pinterest is the fourth most popular social media platform in the United States, with approximately 28% of adults utilizing it. That means your posts could be seen by over a quarter of the population. More than two-thirds of Pinterest’s base are women, which means that if your services tend to be female-focused, this is a platform that you simply can’t miss out on. Plus, people searching on Pinterest tend to have the intent to shop, so you are already reaching your target market. 


Tips for Using Pinterest

Now that you know why Pinterest is so essential for your business, it’s time to talk about how to use it! The first step is to create captivating content. As a visual search engine, people see the pictures first, and this needs to grab their attention. But remember to use text overlay since you need to give your image context. We highly recommend posting regularly, especially during the holidays! During the season of giving, people turn to Pinterest for ideas and inspiration, and your company can be the answer they need. Consider what people might be searching for this time of year and use it to your advantage. With gift-giving being a huge topic at the moment, consider promoting your company as the perfect gift for a loved one, this way, your pins will show up when people search for gift ideas. 


How to Strategize

As previously mentioned, Pinterest is typically used for inspiration and ideas, so keep that in mind when strategizing. Consider how someone would get from the home page of the app to your website. Remember to visualize the funnel of awareness, interest, decision, and action! The best way to ensure that people take action is to make it as easy as possible to shop with you. With the ease and accessibility of websites and apps today, people don’t have the patience to wait for your site to load or manually search for you. You need to provide people with the links they need when they need them. There is even the option for a “Shop the Look Pin,” which takes them directly to product pages. 


As you plan your marketing and social media strategy for the upcoming year, be sure to include Pinterest in your game plan. Do you have any questions about this amazing visual platform? Share them with us in the comments below.