Gaining followers for your small business can be difficult. We’ve been there! I mean, who really follows their local chiropractor’s office on Instagram? We all follow celebrities and huge companies like Apple, but how can we even begin to compare that to our small business that is just starting to grow? Luckily for you, we are here to provide you with helpful tips to grow your number of followers! 


Post Consistently

Even if you just have one follower, keep posting consistently! The more active you are on the platform, the more likely you are to get new followers. When it comes to Instagram’s algorithmic timeline, you have the potential to show up at the top of the feed every single time you post. Don’t feel defeated if this doesn’t work after a few days, consistency is key, and this practice will be rewarding over time. Just don’t give up. Also, remember not to look spammy! If you are posting the same content repetitively, multiple times a day, you may get blocked by the platform or flagged for suspicious activity. 


Use Quality Hashtags

Hashtags are almost like keywords; you want to consider what people are searching for and have your post be the first to pop up. Just like keywords, consider specificity – there are thousands of posts that will pop up under #hair, so as a hairstylist, you would want to use a more specific hashtag such as #hairstylistinLB or #localhairstylist. 


Offer Incentives

Offering incentives is a great way to make the following mutually beneficial. Post about your coupon codes on your social media platforms to gain more followers. If users are browsing your store, by offering them a discount they will want to stay up to date with any new promotions or rewards in the future. You can also host sweepstakes or giveaways on your social platforms – just make sure they meet standard legal guidelines. 


Now that you have a useful guideline to grow your number of social media fans, what are you waiting for? Start using the aforementioned tips to help gain followers, and before you know it, those followers will turn into customers. Have any other questions? Ask away in the comments below.